Wellness Awakening

Sober travel goes hand-in-hand with the ever-popular wellness travel trend, as both are focused on a healthier lifestyle. Fortunately, many wine country resorts have spas that they can pour more energy and resources into to meet this demand.

“While there has always been a segment of travelers who abstain from alcohol, we observed a noticeable shift in the drinking habits of younger generations—specifically Millennials and Gen Z,” Negueloua said. “These groups have taken a heightened interest in health and wellness, particularly in understanding the impact of alcohol on both the mind and body.”

In Portugal’s Douro Valley, the Octant Douro is expanding its spa menu when it reopens after renovations in April. The hotel’s general manager, Carlos Trindade, sees this emerging trend as “an opportunity to adapt and become more versatile by offering high-quality, curated options.”

Octant Douro, as well as Napa’s The Meritage and Bardessono, all have plenty to offer wellness-minded folks: from spa treatments to fitness classes to full meditation and yoga programming.

Read the full article here.

Fonte: Travel Market Report